Audio-Technica announces the appointment of Mark Humrichouser as its new vice president of system solution sales/marketing for the Americas, professional products in the U.S., Canada and Latin America in addition to assuming leadership of the broadcast sales department.
Humrichouser earned his degree in marketing from Radford University and most recently held the position of vice president of global sales at Shure. He also has previous management and sales experience at Sennheiser and Systems Wireless LTD. Reid Peterson, executive director of system solution sales, and Gary Dixon, director of broadcast sales, will report directly to Humrichouser.
Audio-Technica president/CEO Manabu Aoki states, “We are excited to bring someone with Mark’s talent and experience to Audio-Technica. We are confident that he will provide the leadership that is necessary for us to gain market share in the pro audio industry.”
