Welcome to the Audio Central podcast series on ProSoundWeb. In this segment we’re talking with Gary Boss of Audio-Technica about the company’s unique history, exclusive technologies and much more, including the distinctive way A-T engages the pro audio market via both traditional and unique marketing campaigns. We also get Gary’s take on what the future holds in terms of microphone and wireless system technology.
Host: Keith Clark, editor-in-chief, ProSoundWeb/Live Sound International
About Our Guest: Currently serving as marketing director for professional products, Gary Boss has worked with Audio-Technica for more than 25 years. In that time, he’s focused on every market served by the company, and with that well-rounded vantage point, he brings a unique perspective and interesting anecdotes to the conversation, along with a healthy dose of good cheer.
Introduction 0.00 - 0:50
Roots & Heritage Of Audio-Technica 0:53 - 4:02
Markets Currently Served 4:12 - 6:30
Unique Facets Of The Company 6:35 - 8:16
Recent Technology Developments 8:19 - 16:55
Gary’s Background 16:57 - 21:12
Behind The “Marketing Curtain” 21:18 - 27:02
An Idea Ahead Of Its Time 27:03 - 28:52
Work With John Lennon Songwriting Bus 28:54 - 30:39
Revisiting The Idea Ahead Of Its Time 30:40 - 32:51
The Future Of Microphones & Wireless Systems 32:52 - 38:41
Audio-Technica Online/Social Media 38:46 - 40:58
Conclusion 41:00 - 42:06
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